Most reports center around the donations - what came in, what recurring transactions are coming in, and so on. The activity feed (Donors > Donor Activity) is different in that it centers around the donors and their activity on the site. The activity feed shows:

  1. New donor (When a new donor enters the system, either through giving as a guest or creating an account)
  2. First-time single donation (When a donor gives a one-time gift for the first time)
  3. First-time recurring donation (When a donor gives a recurring gift for the first time)
  4. Donation error (When a donor unsuccessfully tries to make a donation)
Activity is broken down by day and can be filtered to show a custom date range.

We want to help you use giving activity in a way that helps you grow your organization. When someone gives for the first time or moves from sporadic one-time gifts, that's more than an administrative action - that's a donor coming alongside your organization and joining your mission in a deeper way. We're here to help you make sense of the data, and if you have any suggestions we'd love to hear them. Contact us at and let us know what you think.