Most reports center around the donations - what came in, what recurring transactions are coming in, and so on. The activity feed (Donors > Donor Activity) is different in that it centers around the donors and their activity on the site. The activity feed shows:

  1. New donor (When a new donor enters the system, either through giving as a guest or creating an account)
  2. First-time single donation (When a donor gives a one-time gift for the first time)
  3. First-time recurring donation (When a donor gives a recurring gift for the first time)
  4. Donation error (When a donor unsuccessfully tries to make a donation)
Activity is broken down by day and can be filtered to show a custom date range.

We want to help you use giving activity in a way that helps you grow your organization. When someone gives for the first time or moves from sporadic one-time gifts, that's more than an administrative action - that's a donor coming alongside your organization and joining your mission in a deeper way. We're here to help you make sense of the data, and if you have any suggestions we'd love to hear them. Contact us at support@givingfire.com and let us know what you think.